Guerilla campaigning with ONE

A new school year, a new Prime Minister… Early September 2022 was nothing short of eventful and I was lucky to be part of those events with ONE - a global movement campaigning to end extreme poverty and preventable disease by 2030. For this particular campaign, they wanted to highlight a particular issue with the new Prime Minister - the importance of replenishing The Global Fund to fight HIV, TB and malaria. Together, ONE and Gorilla Media put together a moving billboard campaign, which would drive around key political areas in London on the day of that the new Prime Minister was announced and for several days afterwards. My role was to work with the billboard van driver to capture the billboard’s journey around Central London.