The first global event for HSBC Alumni brought together over 1500 current and former staff. The purpose? To hear from an ex-colleague who'd had a life-changing experience and dedicated herself to serving others as a Buddhist nun and founder of a children's charity. I managed the whole event process from concept and partnership with the charity through to invitations, event management, video streaming, and post-event measurement. There was a huge shift in the perception of HSBC amongst its former staff, with many commenting that they'd never seen anything so authentic or moving from the bank.