About me
In my 10 years in communications, I've cut through complexity to help brands unearth great stories, make lasting change and build trust.
This has meant advising on the best mix of channels and then managing and measuring these: social media, newsletters, blogs, big (and small) events, video and web. I've written speeches, managed big shoots and spoken to hundreds of colleagues and customers about what makes them tick.
I recently left financial services to pursue my passion for beautiful, nutritious food by studying Nutrition, Gastronomy and Food Trends at Le Cordon Bleu in London.
I'm back out of the kitchen (most days) and back in brand/comms, working with clients that share my passion for innovation and telling a great story.
Projects
- 5G MakersI recruited, trained and deployed 25 EE/BT employees to tell the story of 5G as it launched in the first cities around the UK. Employees telling a technology story in real-time, on both internal and external social channels. The work was praised for its groundbreaking approach to employee storytelling when it won Best Employee Engagement at the 2019 Corporate Comms Awards.
- Fresh, fun foodI'm an amateur chef with a qualification in nutrition and food trends from Le Cordon Bleu, London. I love to bring together fresh and surprising flavours (Middle Eastern-inspired spices and a good bit of tahini never go astray) and seasonal produce that's brimming with goodness. From vibrant rainbow salads and homemade falafels for a yoga brunch, to spicy hangover eggs for a hen do, and mini afternoon tea classics for a 'royal' baby shower. I love creating spreads that make food an exciting
- A Buddhist nun visits her former employer, HSBC (video content)The first global event for HSBC Alumni brought together over 1500 current and former staff. The purpose? To hear from an ex-colleague who'd had a life-changing experience and dedicated herself to serving others as a Buddhist nun and founder of a children's charity. I managed the whole event process from concept and partnership with the charity through to invitations, event management, video streaming, and post-event measurement. There was a huge shift in the perception of HSBC amongst its former
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Work history
Senior Communications ManagerGoldbug
London, United KingdomFull Time
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Communications & Social Media Consultant(Various)
- London, United KingdomFreelance
Veg Power & ITV campaign: I supported the social media team and helped to manage influencers on the #EatThemToDefeatThem campaign.
I also worked with a South London-based creative agency on its client and growth strategy, while providing brand strategy, events and PR advice to my own clients in the food industry.
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Skills
- Social Media
- Change Communications
- Marketing
- Public Relations
- Channel Strategy
- Content Creatiion
- Content Copywriting
- Communication Campaigns
- Community Management
- Integrated Campaign
- Client Engagement
- Client Facing