In my 10 years in communications, I've cut through complexity to help brands unearth great stories, make lasting change and build trust. This has meant advising on the best mix of channels and then managing and measuring these: social media, newsletters, blogs, big (and small) events, video and web. I've written speeches, managed big shoots and spoken to hundreds of colleagues and customers about what makes them tick. I recently left financial services to pursue my passion for beautiful, nutritious food by studying Nutrition, Gastronomy and Food Trends at Le Cordon Bleu in London. I'm back out of the kitchen (most days) and back in brand/comms, working with clients that share my passion for innovation and telling a great story.
Veg Power & ITV campaign: I supported the social media team and helped to manage influencers on the #EatThemToDefeatThem campaign. I also worked with a South London-based creative agency on its client and growth strategy, while providing brand strategy, events and PR advice to my own clients in the food industry.
At HSBC, I held three Senior Manager roles in which I advised up to C-suite level and ran both business-as-usual and campaign communications for audiences of up to 260K employees. I line managed two team members and was responsible for budgets up to £100K.
I advised international banking clients on culture change and the rollout of new pay and reward systems.
As the dedicated internal communications advisor to the incumbent CEO, I was responsible for ensuring all 4K staff understood and supported the vision for the new organization as it split into two new regulators for the first time in over a decade. This included leading a culture change campaign (events, leadership coaching, video, feedback sessions) that instilled a consumer-focused mindset.
(Note: Priceline is the Australian equivalent of Boots - a pharmacy and beauty retailer). I implemented the organisation’s inaugural internal communications and content strategy for its network of 350 retail stores with a focus on sales uplift and franchise renewal. I coached colleagues across the business on communications, which resulted in us consolidating more than 30 weekly communications to stores into one new, engaging newsletter channel. This was supported by manager-led briefings, to drive weekly and seasonal sales outcomes.