Dove 7 Day Test

I project managed this campaign which used internal ambassadors - Priceline store staff - to test and vlog about their experience using a Dove product for 7 days. Based on the quality of their submissions, they were considered for a luxury trip to Sydney to take part in the competition final (judged by beauty bible site - Beauty Heaven). This was a relatively early example of UGC and a commercial success. There was a 33% sales uplift on core Dove lines during the campaign period as a result of staff recommending their chosen product. The campaign won three awards at the Australian Promotional Marketing Association (APMA) awards, including Gold for Best B2B Campaign.