HSBC Careers

I led this multi-channel campaign to retain junior managers in the investment bank. Research told us that they didn't feel like they could develop, or couldn't see the point of taking up training or mentoring opportunities. I worked with a video production agency on uncharacteristically candid, warm films about the many different paths a career in banking can take. These kicked off weeks of career events, online learning and opportunities for staff to record their own video clips about what development meant to them. Almost half of the target population took time out to attend an event to enhance their own career. Retention in the target populations increased significantly as a result.