A Fashion Narrative
Circling around the concept of how the fashion industry contributes to the giant waste and pollution on the planet. And therefore, as a solution, encouraging young designers to take part in the work creating a better future. The current system is broken and circular economy principles offers a solution: reduce, reuse, rewear, recycle, and relove our clothing. Audio: Lily Cole
The animation showcased the concept from various perspectives—East and West world—as every individual has a role and responsibility to keep the loop going.
There are a lot of aspects to explore for sustainability, from finding alternative materials (plant-based) that are biodegradable, stopping the consumption of fast fashion when we can, taking consideration into how we treat our current garments (washing, caring, recycle).
The animation showcased the concept from various perspectives—East and West world—as every individual has a role and responsibility to keep the loop going.
There are a lot of aspects to explore for sustainability, from finding alternative materials (plant-based) that are biodegradable, stopping the consumption of fast fashion when we can, taking consideration into how we treat our current garments (washing, caring, recycle).
Every cloth tells its own story, from the hands and resources that made them.
Reduce, rewear, recycle, relove.
Thanks for stopping by!
Vimeo | Instagram | www.cindyclaudia.com