A fresh take on vein health comes alive on clinic's website

Assignment: Center for Vein Restoration is a group of private American medical clinics treating varicose veins and spider veins – conditions that affect more than 30 million Americans. As part of its effort to appeal to both referring physicians and consumers alike, they needed to launch a new website to reinforce its three strategic pillars through copy and images at all possible points: look better, feel better and live better. Key components of the new design included: Essential, updated patient education sections such as vein health, procedures, insurance info, etc. Community-outreach news, ranging from sponsoring fun runs to medical conference attendance and physician speaking engagements Physician-relevant areas, including "Physicians' Corner" with information including archived medical newsletters, physician bios, etc. and a front-page, one-click physicians' referring form Creative components included imagery from the "Lifestyles" campaign to continue to tell stories of real patients who might utilize Center for Vein Restoration -- including special splash pages that rotate through the images before entering the main site. Colors and graphic elements were fresh and engaging and a radical departure from traditional "white coat" shots of physicians and expected healthcare colors like blue and green.