For more than 30 years, Tim has spent his career communicating. Starting as a journalist and then as a designer, marketer, trainer, business coach, lecturer, speaker, and English teacher, he has enjoyed helping people and organizations to build connection, loyalty, and understanding.
Highlights:
- 30 years experience: agency + in-house
- Private sector, public sector, and charity experience
- Former NHS communications director (supervising team of 80 in London, Kent)
- Broad sector experience: health, food, wine, charity/social enterprise, B2B, B2C, technology
- Multichannel marketer
- Content & creative developer
- Trainer, small business coach
- University and conference lecturer
- Former journalist
- Former chef, food-business owner
- English language teacher (TESOL)
Projects
- LoveSmallBiz.comOur range of online workshops, coaching, and short training courses are all conducted on a budget-friendly, pay-as-you-go basis. Our topics include sales, marketing, planning, budgeting, negotiation, team management, and leadership. Get the skills you need to match your passion. www.lovesmallbiz.com
- Redesign and development of website for nursing education nonprofithttps://www.jacksonortho.org Jackson Orthopedic Foundation (JOF) is a nonprofit in California that provides continuing education for nurses and other clinicians, as well as offer health-careers guidance to university students. Its old website did a fair job of providing information and facilitating donations, but it needed to do much more. In addition to needing a more contemporary look and feel, our site also needed to be more mobile-friendly and bring several vital operational, educational a
- A fresh take on vein health comes alive on clinic's websiteAssignment: Center for Vein Restoration is a group of private American medical clinics treating varicose veins and spider veins – conditions that affect more than 30 million Americans. As part of its effort to appeal to both referring physicians and consumers alike, they needed to launch a new website to reinforce its three strategic pillars through copy and images at all possible points: look better, feel better and live better. Key components of the new design included: Essential, update
- Launching an artisan bakery treat for grownupsAssignment: I Heart Bikkies, a startup Yorkshire artisan food company, wanted to launch a new concept in a busy UK specialty food sector – upscale cookies that appealed to both nostalgia as well as an adventurous 'I deserve this' indulgence. Challenge: The speciality food sector is crowded with baking startups, and Yorkshire in particular is an area known for value-conscious shoppers and loyalty to traditional, time-honored recipes. The company needed to strike a balance that encouraged accept
- Helping nurses take the lead in orthopaedic careAssignment: Jackson Orthopedic Foundation is an Oakland, California based non-profit providing education, research and service to help improve the lives of patients with musculoskeletal conditions. The organisation wanted to explain and evolve its new focus on clinician education. In short, JOF wanted to ‘recast’ nursing – helping nurses and nurse practitioners be able to take the lead in handling common bone, muscle and joint complaints in their daily clinical practice through training in diag
- Small business marketing mentoringAfter more than 30 years working with clients of all sectors, sizes and shapes, we developed LoveSmallBiz.com to help solopreneurs and small firms become masters of their own marketing. We offer marketing mentoring, educational workshops and affordable marketing services for hire. We also provide a suite of marketing and creative planning templates to help our clients get hold of their marketing programme quickly and avoid getting overwhelmed. It's our belief that armed with right combinations
Work history
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Owner/PartnerHart Communications
Málaga, SpainFull Time
• Business Founder/Owner: Independent PR/ marketing communications consultancy serving clients in the UK, US, Europe, Middle East and Asia (www.hartcomms.net)
• Sectors: Health and wellness, technology; food and wine, non-profit and professional services
• Senior Advisor: Advised senior business leaders on marketing strategy and reputation management
• Creative, Campaign and Content Developer: Developed creative concepts and brand frameworks; developed multichannel campaigns, print, online and event materials; managed projects and budgets
• Traditional and Digital PR Strategist: Developed media strategies; proactive and reactive press relations; story pitching; media tours; conducted media training; negotiated media sponsorships; results measurement
• Sales Lead: Generated leads; wrote bids and proposals; negotiated contracts
• Team Management: Recruited talent; hired and supervised teams and vendors
• Financial Management: Managed profitability, internal and external resource, team utilisation and budgets
• Clients Included: American Cancer Society (America’s largest cancer charity); Merck/MSC; AT&T Health; Digital Health Summit (part of CES, the world’s biggest consumer tech conference), Center for Vein Restoration (group of 45 specialist health clinics in the US); Family Paths (child abuse prevention charity); AIDS Emergency Fund; Soar BioDynamics (digital analysis of prostate cancer screens); Tulare Regional Medical Center (hospital); Jackson Orthopedic Foundation (professional education on MSK health)
• Small Business: Developed LoveSmallBiz.com, a suite of affordable mentoring, workshops and marketing services specifically for emerging and small businesses
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Assistant Director, Interim DirectorNHS - NEL Healthcare Consulting
- London, United KingdomFull Time
NEL Healthcare Consulting is a unique, public-sector consultancy -- an NHS body designed to provide advice and services to other NHS organisations. • Practice Lead: Led specialist, communications-focused team in public sector consultancy serving regional and national clients across the NHS (National Health Service), the largest employer in Europe (world’s fifth largest employer); senior point of escalation; CEO-level client advisor
• Project Lead: Supervised client projects in multichannel communications strategy, media relations, public consultations, international advertising, creative, digital, marketing, corporate communications and internal communications. Projects ranged from reputation and crisis management to public health campaigns, mobile app development, digital and video engagement, freedom of information and Parliamentary queries, and international advertising
• Change Manager: Developed new team structure resulting from merger of two organisations – resulting in multi-site, multidisciplinary staff growing from 30 to 80
• Operational and Financial Lead: Member of senior management team; manage budgets, resourcing and staff utilisation; subject matter expert for procurement team
• Business Development: Developed proactive leads; develop bids and proposals and negotiate client contracts
• HR, Diversity and Inclusion: Served on HR working group (policy, learning and development, issues management); senior advisor to minority staff networks; co-founder LGBT staff network
• Corporate and Internal Communications: Advised senior internal clients on proactive and reactive reputation issues; supervised service-line communications support for internal client departments; multichannel internal communications; and external marketing
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Skills
- Editorial Writing
- Content Development
- Commercial Writing
- Creative Development
- Marketing Strategy
- Business Coaching
- PR Strategy
- Advertising Copywriting
- Public Speaking
- Training