A HIGH-FASHION JOHANNESBURG RETAUL SPACE IS TRYING TO WOO SOUTH AFRICANS BY SETTING UP IN A MALL

Johannesburg, South Africa’s largest city, is a complex city to unpack. Nowhere is that illustrated more clearly than in its pockets of gentrification, where poverty and wealth exist in close proximity. A recently opened high fashion retail space called “Work Shop New Town,” is trying to avoid that trap, despite being a quintessential symbol of gentrification. Situated within a mall, in a city where a clash of the classes plays out on most street corners—its greatest achievement may be its ability to blend in.

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Heather Clancy

  • Content Specialist + Writer + Social Media Manager
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    Quartz News Limited

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    Content Specialist + Writer + Social Media Manager
    Brand Strategist