As a Brand Consultant with over 15 years experience, I bring extensive experience in leveraging cultural insights to create impactful and inclusive marketing campaigns. With a deep understanding of the diverse nuances of African diaspora cultures, I’ve successfully developed and executed cross-cultural strategies that engage audiences, foster community-building, and drive business growth.
My Marketing background, combined with a passion for storytelling, has enabled me to foster strong relationships with key influencers and community leaders, establishing partnerships that have led to successful collaborations.
Projects
- Afrochella Social Media ManagementAFROCHELLA is a festival designed to highlight & elevate thrilling and thriving millennial talent from and within Africa. ... The day features a festive celebration of our culture in the form of Art & Fashion Installations, Live painting, The Best of African Cuisine, Live performances.
- FMCG brand development and propositionFMCG brand development and brand proposition exercise for a new-to-market tea company. Brief: Develop a brand name and proposition for an umbrella tea brand comprising of a Nespresso pod compatible Rooibos tea, loose leaf herbal teas as well as instant powdered teas for the health conscious, with active lifestyles.
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Projects credited in
- ALHAUS magazine (digital edition) December 2020From an interview with design double act Goddard Littlefair to a look back at the editorial highlights of 2020, our December issue is brimming with creativity, insights and inspiration.4
- They Did I Can Too'They Did I Can Too' showcases UK individuals from minority ethnic communities. We inspire. We encourage. We inform. Because representation matters. Many thanks to the following stars whose contributions helped prepare the website for launch - Selorm, Andrea, Claire, Louise and Adeel! www.theydidicantoo.org @theydidicantoo23
- ALHAUS magazine (digital edition) March 2021We all need a little bit of inspiration right now and where better to start than the spectacular Historic Hotels of Europe Collection? Sit back and enjoy interviews, photography and more with our March issue. ALHAUS magazine: where curation meets content5
- ALHAUS magazine (digital edition) February 2021There's a hint of spring in our February issue as we look at the business of aspiration with influential CEO Ana Andjelic and apply some whimsical beauty to our interiors. Read on for user experience insights, art and brand inspiration.7
- ALHAUS magazine (digital edition) January 2021Our January issue is brimming with inspiration to kick-start your new year — from an interview with award-winning chef Peter McKenna to ideas for injecting your space with some fresh springtime florals.3
- A HIGH-FASHION JOHANNESBURG RETAUL SPACE IS TRYING TO WOO SOUTH AFRICANS BY SETTING UP IN A MALLJohannesburg, South Africa’s largest city, is a complex city to unpack. Nowhere is that illustrated more clearly than in its pockets of gentrification, where poverty and wealth exist in close proximity. A recently opened high fashion retail space called “Work Shop New Town,” is trying to avoid that trap, despite being a quintessential symbol of gentrification. Situated within a mall, in a city where a clash of the classes plays out on most street corners—its greatest achievement may be its abili
Work history
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Head of Event ProgrammingAfroFuture Fest
Accra, GhanaFreelance
As the Head of Event Programming I'm responsible for:
• Annually drive festival programming strategy with key owned moments and brand-driven events to an in-person audience of 10,000+ and an online audience of 72,000+.
• Collaborate with Social Media team to create comprehensive digital and content strategies, integrating the 72k+ AfrcFuture community across multiple platforms and IRL.
• Consistently design, execute and integrate an online and offline plan to educate end consumers about the brand.
• Establish and project manage partnerships and consumer facing activations with notable brands such as YouTube, Meta, Tunecore and AudioMack to increase brand awareness and relevance.
• Assemble and develop consumer-facing events, including panel discussions and curated brand experiences.
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Brand StrategistAway To Africa
South AfricaFreelance
Brand Strategist for an Africa-focused DMC (Destination Management Company)
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Skills
- Content Consultant
- Brand Building
- Entrepreneurial Mind-set
- Social Media Management
- Brand Positioning
- Marketing Branding
- Brand Storytelling
- Copywriting
Education
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Bachelor of Fine Art (BFA) Fashion Design and MarketingThe American Intercontinental University
- Atlanta, United States