Louise Darko

Louise Darko

Brand Consultant /Social Media EditorJohannesburg, South Africa
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Connections
Sophia Hall
veto SM
Robyn Keet
Louise Darko

Louise Darko

Brand Consultant /Social Media EditorJohannesburg, South Africa
Projects
  • Afrochella Social Media Management
    Afrochella Social Media ManagementAFROCHELLA is a festival designed to highlight & elevate thrilling and thriving millennial talent from and within Africa. ... The day features a festive celebration of our culture in the form of Art & Fashion Installations, Live painting, The Best of African Cuisine, Live performances.
  • FMCG brand development and proposition
    FMCG brand development and propositionFMCG brand development and brand proposition exercise for a new-to-market tea company. Brief: Develop a brand name and proposition for an umbrella tea brand comprising of a Nespresso pod compatible Rooibos tea, loose leaf herbal teas as well as instant powdered teas for the health conscious, with active lifestyles.
  • A Modern African wardrobe
    A Modern African wardrobeCreate & highlight the modernity of African fabrics and silhouettes available within the retail hub at Work Shop New Town. *Ultimately increase foot traffic and drive sales
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Projects credited in
  • ALHAUS magazine (digital edition) December 2020
    ALHAUS magazine (digital edition) December 2020From an interview with design double act Goddard Littlefair to a look back at the editorial highlights of 2020, our December issue is brimming with creativity, insights and inspiration.
  • They Did I Can Too
    They Did I Can Too'They Did I Can Too' showcases UK individuals from minority ethnic communities. We inspire. We encourage. We inform. Because representation matters. Many thanks to the following stars whose contributions helped prepare the website for launch - Selorm, Andrea, Claire, Louise and Adeel! www.theydidicantoo.org @theydidicantoo
  • ALHAUS magazine (digital edition) March 2021
    ALHAUS magazine (digital edition) March 2021We all need a little bit of inspiration right now and where better to start than the spectacular Historic Hotels of Europe Collection? Sit back and enjoy interviews, photography and more with our March issue. ALHAUS magazine: where curation meets content
  • ALHAUS magazine (digital edition) February 2021
    ALHAUS magazine (digital edition) February 2021There's a hint of spring in our February issue as we look at the business of aspiration with influential CEO Ana Andjelic and apply some whimsical beauty to our interiors. Read on for user experience insights, art and brand inspiration.
  • ALHAUS magazine (digital edition) January 2021
    ALHAUS magazine (digital edition) January 2021Our January issue is brimming with inspiration to kick-start your new year — from an interview with award-winning chef Peter McKenna to ideas for injecting your space with some fresh springtime florals.
  • A HIGH-FASHION JOHANNESBURG RETAUL SPACE IS TRYING TO WOO SOUTH AFRICANS BY SETTING UP IN A MALL
    A HIGH-FASHION JOHANNESBURG RETAUL SPACE IS TRYING TO WOO SOUTH AFRICANS BY SETTING UP IN A MALLJohannesburg, South Africa’s largest city, is a complex city to unpack. Nowhere is that illustrated more clearly than in its pockets of gentrification, where poverty and wealth exist in close proximity. A recently opened high fashion retail space called “Work Shop New Town,” is trying to avoid that trap, despite being a quintessential symbol of gentrification. Situated within a mall, in a city where a clash of the classes plays out on most street corners—its greatest achievement may be its abili
Work history
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    Brand StrategistAway To Africa
    South AfricaFreelance
    Brand Strategist for an Africa-focused DMC (Destination Management Company)
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    Brand StrategistThe Brand Conversationalist
    Johannesburg, South AfricaFreelance
    Freelance brand and marketing consultant for small start ups, focused on content marketing, brand strategy and social media management.
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Skills
  • Content Consultant
  • Brand Building
  • Entrepreneurial Mind-set
  • Social Media Management
  • Brand Positioning
  • Marketing Branding
  • Brand Storytelling
  • Copywriting
Education
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    Bachelor of Fine Art (BFA) Fashion Design and MarketingThe American Intercontinental University
     - Atlanta, United States