A-magazine was created to challenge conventions of how we, as humans, perceive and interact with the world today, which extends into the very concept of ‘editorial’. As a group of creative individuals we identified the need for a magazine that doesn’t digest its content or give ready-made answers. We sought to produce an editorial output that ignites the human thought process and invites the reader to interpret content in his/her own way – in turn, providing a distinct reading (and listening) experience.
Our target audience is not bound by age, gender or passion. It comprises curious individuals who share a similar mentality for seeking the niche and the different in everything. And foremost, those who are driven by the power of experience – those who are excited and inquisitive about the complex psychological systems surrounding how we feel, touch, smell, hear and taste.