This project examines the appearance of a Muse and what is considered to be “pretty”. The investigation of sex, gender roles, intelligence, race and beauty have been considered when researching the appearance of a Muse. The purpose of the magazine is to cause debate as to what is considered to be attractive about the pretty appearance of a Muse. A-MUSE magazine is marketed to females aged 18-30 who are creative individuals. They should be experimental in their art and fashion taste and appreciate the beauty of diverse individuals. The magazine should be relatable to their feminine aesthetic preference and give them confidence to express themselves through creative outlets. The publication should act as Muse in itself and be an inspiration for readers to then produce creative outcomes. This magazine will discuss the issue of the pretty appearance of a Muse.