A new event for the IAB UK's calendar 'Nonference'

The IAB wanted to create a new kind of event which would turn the usual conference upside down so we created 'Nonference'. The event attended by 800 delegates (70% brands and agencies) delivered a timetable of 40 minute interactive sessions, on all aspects of digital advertising. Session providers were encouraged to provide hands on experiences, where delegates got to 'learn by doing'. The theme of the event was 'Don't take notes take Part'. This new event was one of the first events I delivered as Head of Events and Education.