A new identity and website for an Herbal Medicine and Acupuncture Practitioner
Visual Brand Identity, Web Design & Squarespace Development for Keter Medicine
Brand, website and packaging design for Keter, a herbal medicine and acupuncture practice dedicated to providing comprehensive care for a healthier and more beautiful world.
I met Angie of Keter Medicine and immediately recognised her fire and passion. Her knowledge, care and depth were clear, but the visual identity of her new business wasn't attracting the right clients. In this project we wanted to create a brand that mirrored the depth and seriouseness of her work but also felt light and approachable.
It was important for us to start with a solid brand strategy. We needed to make sure we were visually communicating the right messages to the right audience, so we needed to define those things clearly from the start. We also fine-tuned her business name in this phase.
We created a brand with illustration, patterns and structural typography with a playfule edge. We combined all these things together to create a cohesive vision for her business. We followed this with a custom Squarespace website she can easily maintain and update plus packaging for the products she sells.
‘Kaitlyn’s care and commitment to meeting my needs was felt at every meeting. She is really skilled at her work.’
– Angelica Mordecai, Keter
Photography Credit: Miguel Cardona