About me

Design / Marketing / Digital Hi, I’m Kaitlyn. A freelance designer and digital creative based in Sheffield, UK. I work with people in the UK and internationally to help them reach their goals through strategic design, marketing and digital content. I work on a wide range of projects, from designing transformative visual identities and websites to creating insightful digital strategies and campaigns. Curiosity, transparency and depth are values I approach my work with. I have over 10 years experience helping organisations and creatives to develop their digital space and connect meaningfully with their audiences. In 2019 I founded Laikin Studio, an independent design studio helping women bring their vision to life through strategic and beautiful design. I also teach a highly-rated Skillshare Class, Before the Design: Planning and organising your creative or business website. I'm currently interested in making the web a more environmentally responsible place, if you are too, let's chat. ‘Kaitlyn’s care and commitment to meeting my needs was felt at every meeting. She is really skilled at her work.’ – Angelica Mordecai, Keter

PostsProjectsExperienceTeam

• Any designers/developers using Webflow and attempting to make your sites more environmentally responsible?

Projects

• Visual style and Shopify site for digital creative coursesTypography, Colour & Shopify Website for Illuminated Shadows
• 1

  A new identity and website for an Herbal Medicine and Acupuncture PractitionerVisual Brand Identity, Web Design & Squarespace Development for Keter Medicine
• Book layout and design for Chrysalis Arts Development's Greening Arts Practice GuideContent editing, layout and design of resource for artists and creatives to make their practice more environmentally responsible.
• Rebrand, content design and web design for Arts OrganisationVisual Identity, Content Design, Website Design & Webflow Development for Chrysalis Arts Development
• 1

  A new visual identity and online home for a Writer and soon to be published AuthorVisual Brand Identity, Web Design & Squarespace Development for Writer Kelly S. Samuels
• Squarespace website design and development for Digital StrategistWeb Design & Squarespace Development for Miel Digital

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Work history

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Founder & DesignerLaikin Studio
Jan 2019Sheffield, United KingdomFreelance
Laikin helps women bring their vision to life through strategic and beautiful design. ‘Kaitlyn’s care and commitment to meeting my needs was felt at every meeting. She is really skilled at her work.’ – Angelica Mordecai, Keter

Skills

• Writing
• Content and Media Writing
• Email Marketing
• Content Creation
• Multi-platform Content
• Graphic Design
• Web Design
• Web Designer

Education

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Masters Renaissance & Early Modern StudiesUniversity of Edinburgh
Aug 2013 - Nov 2014Edinburgh, United Kingdom
History of Art is a large part of what led me to creative marketing, digital storytelling and graphic design. Through intensive visual research and historic learnings I found a way to combine my interests in visual language, stories and the digital world.