A new visual identity for the Fair Play Pledge campaign

Working with the team of civic activists I created a new identity for the Fair Play Pledge. The Fair Play Pledge asked all Irish parties and candidates to commit to playing fair online in the recent election. To commit to campaigning openly, respectfully and fairly. And to become champions for election integrity and reform once they are elected. With the logo and the corresponding pattern I wanted to make reference to the annoying (and dangerous) pop-up windows we’ve gotten use to, though not the kind of online harm the pledge was concerned with, they are one of the easily associated instances of online mischief.