Global travellers expect more and more from their tailor-made travel providers. Increasingly they want an online service that complements or even improves on the high levels of service that are provided offline.
To position A&K for growth, Prospect envisioned a new travel curating tool that would inspire the most demanding and well travelled customers to easily tailor make the perfect journey – allowing them to playfully collect location, activities and accommodation type inspirations into a visual mood board. With sharing and co-creation tools so that friends and family could easily get involved in creating the ideal journey.
We worked closely with A&K to create a service capable of creating genuine efficiency and consistency in a company that had historically relied on printed travel itineraries. Whether in store, online or via the phone, the service would help to start the selection process digitally, saving time and costs for the company.
Ultimately, the this new multi-touchpoint retail service was designed to increase sales opportunities across all channels while streamlining operational processes significantly.
The new service was not fully implemented due to a change in operational priorities within A&K. But insights gained through the research and strategy process with Prospect helped the business to move more confidently forward with its digital customer offering.