A Timeless Store for CHANEL

For the launch of the new J12 watch, we (at Random Studio) designed a takeover of Chanel's iconic Place Vendôme boutique taking control over time through light. Synchronising all light, sky gradients within the store evoked the precise moments described by Chanel's muses; Naomi Campbell, Claudia Schiffer, Vanessa Paradis, Lily Rose Depp and others recalled their most precious moments, as the building illustrated their words. The illusion reached its peak in the Grand Salon: the iconic view out onto Place Vendôme was replaced by a simulation that allowed the room to travel through time, slipping between warm sunsets, foggy mornings and glowing afternoon skies. The sun traces through the sky, shadows dart across the square and cars race backwards, as different Chanel muses invite visitors into their favourite memories in short films screened on the walls.