A Virtual Journey to Arles with LG Signature

'ACROSS TECHNOLOGY TO ART - A virtual journey to Arles with LG SIGNATURE', our co-creation with Media Wise agency, won the BEST CAMPAIGN category at AWE USA 2022 In collaboration with LG SIGNATURE and Media Wise agency, we have launched a virtual AR journey into the captivating world of Vincent van Gogh's "The Red Vineyards in Arles". Through this innovative attempt of combining art restoration research and AR technology, we aim to create a point of convergence between the brand and the Arts. Five unique animated scenes are easily launched in webAR. Not only do these AR scenes illustrate how the masterpiece was conceived and created, they also uncover the invaluable research by the restorers and art historians of the Pushkin State Museum of Fine Arts.