About me

Multidisciplinary artist and versatile art director in the world of immersive storytelling, XR, and web3.0. Currently looking to expand my practice in London, as well as develop culturally and socially impactful experiences in AR, VR, and other XR mediums.

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Projects

• 2

  A Virtual Journey to Arles with LG Signature'ACROSS TECHNOLOGY TO ART - A virtual journey to Arles with LG SIGNATURE', our co-creation with Media Wise agency, won the BEST CAMPAIGN category at AWE USA 2022 In collaboration with LG SIGNATURE and Media Wise agency, we have launched a virtual AR journey into the captivating world of Vincent van Gogh's "The Red Vineyards in Arles". Through this innovative attempt of combining art restoration research and AR technology, we aim to create a point of convergence between the brand and the Arts. F

Work history

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Creative lead, CuratorNFesT
Jun 2022Barcelona, SpainFreelance
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Art director, XR designerImmerse Lab
Aug 2020London, United KingdomFull Time
- Produced creative briefs, artistic concepts, visuals and references for diverse XR products, including full-cycle productions of AR promenades, phygital exhibitions, and commercial XR activations for brands (from ideation to final product) - Acted as a ‘mediator’ between external clients and the internal team by communicating the overall artistic vision in clear technical terms via Miro, Notion, Slack, ClickUp and Figma, as well as providing timely product development updates and meeting creative, budget and deadline expectations - Defined directions and pipelines for the technical team to deliver demanding XR projects using Blender, Cinema 4D, Adobe Substance and Unity 3D, both on-site and remotely - Worked closely with the technical art team to achieve a variety of styles in character and environment design - our range spanned from experimental urban street art to retrofuturism, from extreme minimalism to phantasmagorical surrealism - As the art lead, curated the AR project ‘Across technology to art - a virtual journey to Arles’ (with LG Signature) which went on to win Best Campaign at the 2022 Auggie Awards.

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Skills

• Adobe Creative Suite
• Art Direction
• Augmented Reality
• Virtual Reality
• 3D Design
• Scenography
• Costume Design
• Workshop Facilitation
• Visual Arts
• Creative Direction

Education

Master of ArtsCentral Saint Martins (UAL)
Aug 2018 - Jun 2020London, United Kingdom
MA Performance Design and Practice
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Bachelor of Arts (BA) Tsinghua University
Aug 2013 - Jun 2017Beijing, China
BA Fashion Design