Etsy’s Lookbook takes place twice a year and is used as an opportunity for the PR teams to show media and press current trends, local seller stories, and new brand developments.
Working with the concept ‘It’s What’s On the Inside’, we looked at product categories in relation to the type of people who embody their lifestyle. These were presented in product knolled patterns as five archetypes:The Perfectionist, The Naturalist, The Traveller, The Trendsetter, and The Hostess.
This imagery was used as title pages in the lookbook as well as across press showrooms.
Creative direction – Julia Hoffmann
Art direction – Daniel Dittmar
Project management – Ashley Edwards
Design assistance – Ashley Leder
Photography – Ragnar Schmuck
Work done whilst employed by Etsy