AAMI's Everyday Arena

  • Ted Brearley

When AAMI became the broadcast partner of the Tokyo 2020 Olympic Games, we were given the opportunity to promote their valuable insurance products in a sporty new way. So we reminded Aussies watching at home that these action-filled moments don’t just happen in the stadium. Sometimes, mishaps of everyday life can swell into accidents of Olympic proportions. Enter the everyday arena, where a burning sausage is the Olympic Torch, a rogue garden hose is artistic gymnastics and a hammer throw is, well…The Hammer Throw. On your marks!

Project Tags

Companies

  • Ogilvy logo

    Ogilvy

    • Advertising
  • S

    Suncorp Group

    Skills