- The Natural Confectionery Co. 'Go With The Real'Did you know 75% of Aussie parents say they feel the pressure to be perfect? The Natural Confectionery Co. wanted to relieve this pressure so we crafted a new platform that invited parents to ‘Go With The Real’ and embrace the weird, wild and wonderfully hilarious moments of real life. To launch, I wrote a script that inspired parents to disregard any dirty looks they might get and instead, turn up the volume and enjoy the sweeter things in life.
- AAMI's Everyday ArenaWhen AAMI became the broadcast partner of the Tokyo 2020 Olympic Games, we were given the opportunity to promote their valuable insurance products in a sporty new way. So we reminded Aussies watching at home that these action-filled moments don’t just happen in the stadium. Sometimes, mishaps of everyday life can swell into accidents of Olympic proportions. Enter the everyday arena, where a burning sausage is the Olympic Torch, a rogue garden hose is artistic gymnastics and a hammer throw is,
- OREO'ClockDingalingaling! Introducing OREO’Clock. With 24-time sensitive ideas that keep ticking through the whole year, OREO’Clock playfully interrupts the daily grind and provides families with a fun new activity - each with their own OREO twist. Whether it was Halloween themed games, baking hacks, or Christmas inspired activities, OREO’Clock was a year-long campaign that kept OREO relevant throughout the cultural calendar.
- Melbourne, AustraliaFull Time
Servicing all of Ogilvy’s clients, I led multiple projects responding to the pandemic, created the brand world of BP’s new food delivery service, and collaborated with Facebook to craft a witty chatbot. I also developed multiple platforms for Mondelez’s chocolate brands, a year-long digital campaign for OREO, and a quirky Christmas carol for Toblerone.
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- Creative Advertising
- Client Presentation
- Video Scriptwriting
- Microsoft Office
- Conceptual Copywriting