Ted Brearley

Ted Brearley

CopywriterLondon, United Kingdom
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15

Connections
Pip Jamieson
Jennifer Hayashi
Elliott Starr (he/ him)
Ted Brearley

Ted Brearley

CopywriterLondon, United Kingdom
Projects
  • The Natural Confectionery Co. 'Go With The Real'
    The Natural Confectionery Co. 'Go With The Real'Did you know 75% of Aussie parents say they feel the pressure to be perfect? The Natural Confectionery Co. wanted to relieve this pressure so we crafted a new platform that invited parents to ‘Go With The Real’ and embrace the weird, wild and wonderfully hilarious moments of real life. To launch, I wrote a script that inspired parents to disregard any dirty looks they might get and instead, turn up the volume and enjoy the sweeter things in life.
  • AAMI's Everyday Arena
    AAMI's Everyday ArenaWhen AAMI became the broadcast partner of the Tokyo 2020 Olympic Games, we were given the opportunity to promote their valuable insurance products in a sporty new way. So we reminded Aussies watching at home that these action-filled moments don’t just happen in the stadium. Sometimes, mishaps of everyday life can swell into accidents of Olympic proportions. Enter the everyday arena, where a burning sausage is the Olympic Torch, a rogue garden hose is artistic gymnastics and a hammer throw is,
  • OREO'Clock
    OREO'ClockDingalingaling! Introducing OREO’Clock. With 24-time sensitive ideas that keep ticking through the whole year, OREO’Clock playfully interrupts the daily grind and provides families with a fun new activity - each with their own OREO twist. Whether it was Halloween themed games, baking hacks, or Christmas inspired activities, OREO’Clock was a year-long campaign that kept OREO relevant throughout the cultural calendar.
Work history
    Ogilvy logo
    Ogilvy logo
    Creative CopywriterOgilvy
     - Melbourne, AustraliaFull Time
    Servicing all of Ogilvy’s clients, I led multiple projects responding to the pandemic, created the brand world of BP’s new food delivery service, and collaborated with Facebook to craft a witty chatbot. I also developed multiple platforms for Mondelez’s chocolate brands, a year-long digital campaign for OREO, and a quirky Christmas carol for Toblerone.
    Wunderman Thompson logo
    Wunderman Thompson logo
    CreativeWunderman Thompson
     - Melbourne, AustraliaFull Time
    Contributed to product activations and crafted retail campaigns for dealerships throughout Australia. Collaborated with agencies across the world on a global pitch and worked with a cute Jack Russel to sell tyres.
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Skills
  • Creative Advertising
  • Client Presentation
  • Copywriting
  • Video Scriptwriting
  • Indesign
  • Microsoft Office
  • Acrobat
  • Conceptual Copywriting
Education
    C
    C
    Short Course in Creative CopywritingCopy School
    Melbourne, Australia
    T
    T
    Study Abroad SemesterThe Hague University of Applied Sciences
     - The Hague, Netherlands
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