Brands everywhere face the challenge of growth. This is hard to achieve in the ever-changing, complex and uncertain world of rising consumer expectations and disruptive technology. Brands need to move at the speed of culture. Wunderman Thompson is a growth partner - part agency, part consultancy, part technology company. We inspire growth by applying inspiration everywhere across the consumer journey. Our inspiration is borne of bringing creativity, data and technology together.
Yellow Pencil / PR / Use of Digital & Social Media / 2020 From the embers of the most remarkable Champions League season ever, a truth emerged. You just can’t write this stuff. So Wunderman Thompson brought together the biggest brains in data - Google Cloud, Opta and Squawka - to do the unthinkable. Use big data and artificial intelligence to script the entire 19/20 season, before a ball had even been kicked. The result? A 60-page dossier that ignited a global debate like nothing the football community had ever seen.
Ambient, Guerilla, Outdoor - Bronze | PR - Bronze Over 1billion fans watched the Women’s World Cup. But, with 235 pubs closing every month, we had to find a way to help the growing number of British fans access women’s football. 40% of women feel that pubs aren’t a safe environment on match day. So, on November 7th 2019, the Red Lion in Moorgate, London was transformed into the Red Lioness. Lighting the touch-paper that would spark a nationwide movement to change the way we view women’s football in this country. With the addition of three letters, the most popular UK pub name became a defiant symbol of change, kick-starting the Red Lioness Pledge. A pledge now supported by over 1000 pubs. All fully committed to screening and promoting every live FA Women's Super League and Lioness match, whilst creating an inclusive environment for all. The renovation included a full redesign inside and out. A new identity. 100 years of history on the walls. A bespoke women’s foosball table. Our own Red Lioness Pale Ale. We even reconfigured the toilets to make them female-first and family friendly. The experience operated as a fully-functional pub for 10 days in the male-dominated City of London. Supported by influencer activity, social and press. Since launch over 1000 pubs have signed up to the Red Lioness Pledge. Pubs that until now didn't show any women's football.
Ambient, Guerilla, Outdoor - Bronze At a time when the UK was questioning its relationship with the rest of the world thanks to the Brexit debate, HSBC UK wanted the brand to rediscover its voice in a competitive market dominated by nostalgic and inward-looking ‘we’ve been with you since the good old days’ campaigns.
Ambient, Guerilla, Outdoor - Bronze | Integrated - Bronze After three divisive years the UK parliament finally voted to deliver Boris Johnson's Brexit bill for the UK to leave the European Union. In the run up to this the country had experienced the highest spike in religious and racial hate crimes ever recorded. Leaving minority groups across the country feeling more vulnerable and alone than ever.
Integrated - Gold | Creative Use of Data - Silver | Innovation - Silver | PR - Silver
Direct Mail -Bronze WT collaborated with the model company Airfix and sent YouTube enthusiasts a new limited edition Spitfire plane with a box sticker announcing ‘Now with added break’. Inside, the modelists were delighted to find a KITKAT attached to a biodegradable plastic frame or ‘sprue’. A step by step KITKAT break was included halfway through the instructions, depicted in the same visual style as the building manual. It was the first time KITKAT has ever included their product inside another brand’s product. As part of the on-going, iconic KITKAT ‘Have a break’ campaign, WT created a graphically striking poster that encouraged people to take a KITKAT break from the complexity of model making. To amplify the campaign, the out of home display was followed by a direct mail piece that targeted the niche community of modelling hobbyists.
In 64-years of Europe’s top club competition, an all English final had happened once. No one expected it to happen again. Millions of football fans were left wondering, “what am I doing on 1 June?”Inspired by a single viral post on Mums Net, our campaign played on a real tension. Everyone’s busy in June. 12% of all weddings happen. 53,000 people getting hitched. An average of 100 guests each. That’s 530,000 people. Hundreds of thousands of birthdays. Included the Queen’s. .That got us thinking. What plans would fans sacrifice to be there in Madrid and how could BT Sport help them cancel them? So, we advertised the biggest football match of the year, without showing any football.Instead, we had one simple message. Whatever it is, cancel it.Using #CantMissIt BT Sport offered the chance to win a VIP Champions League Final Experience. By telling us what they'd cancel to be there.
The United Kingdom voted for an exit (Brexit) from the European Union in June 2016. Three years of indecision and austerity had undermined the national mood, creating a sense of introspection and self-reliance. In a country which was increasingly experiencing anti-international sentiment, HSBC, one of the world’s largest financial institutions, was suffering. They were seen locally as a bank for wealthy foreigners. We needed to reframe HSBC’s internationalism to make it feel meaningful and relevant to the UK: making ‘global’ less about geography and more about values. With HSBC’s brand platform ‘Together we thrive’ we piggybacked the Brexit conversation and shared the bank’s belief that people, communities and businesses always thrive more when they’re connected to something bigger. Pointing out how many of the things that make us quintessentially British are the things that connect us internationally. And that the key to everyone thriving is staying connected to the world.