I'm an integrated and hands on art director and creative designer with strong conceptual thinking and story telling with more than 10 years of experience. Coming up with big ideas and executing them in any kind of format are some of my key skills.
I'd worked freelance for JWT London for clients such as Unilever, Shell, Nespresso, Kimberley Clark and Danone. Other agencies and studios include Leo Burnett, McCann, Vice magazine and own design studio in Barcelona that focused on lighting, sculptural furniture and installations.
In 2016 I found Texas and the Artichoke, my own brand of silk scarves and soft furnishings that has been featured in Vogue and Elle Decoration and sells in shops in US, UK and rest of Europe.
Nowadays I'm focused in set design and prop styling for window displays, experiential events and photo shoots. Clients include Bombay Sapphire, Beefeater, Samsung, Urban Outfitters and prestigious stores like Harrods and John Lewis.
I was born and raised in Argentina, I'm now based in London.
Projects
- Staycation / Editorial Horizont MagazineI teamed up with fashion photographer Christoph Langenberg for this editorial featured in Horizont magazine. London, August 2020. Set Design ansd Art Direction: Paula Benvegnu Stylist: Natalie Gabrielsson Hair: Hiroki Kojima MakeUp: Kimie Yashiro Models: Magdalene Fores (Select), Roza (Nevs)
- Visual Merchandising Samsung Galaxy Fold / HarrodsI teamed up with designer Tristan Cochrane for this challenging window display for the new Samsung Galaxy Fold at Harrods. We made an installation with 30 origami butterflies in solid color anodized aluminum sheet. A beautiful progression that begins with the sheet of aluminum and finishes with fully formed butterflies. Project management, production and art direction. Client: Samsung Agency: HKWS Harrods, September 2019. Ph: Claudia Agati
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Work history
T
T
Freelance Art Director & DesignerTexas and the Artichoke
London, United KingdomFreelance
Skills
- Advertising
- Visual Arts
- Art Direction
- Design
- Illustrator
- Photoshop
- Product Design
- Graphic Design
- Conceptual and Creative Thinking
- Printmaking Print Design
- Concept Creation
- Story Teller
- Art Installations
- Creative Team
- Production
- Styling
- Set Design