I'm an integrated hands on art director, stylist and set designer with strong conceptual thinking and storytelling with more than 15 years of experience. Coming up with big ideas and executing them in any kind of format are some of my key skills.
Some agencies and studios include JWT, McCann, Leo Burnett, Vice magazine, Oliver and own design studio in Barcelona that focused on lighting, sculptural furniture and installations. I worked for clients such as Unilever, Nespresso, Kimberley Clark, Tesco, Hennessy, Burberry among others.
In 2016 I founded Texas and the Artichoke, a brand of silk scarves and soft furnishings that has been featured in Vogue and Elle Decoration and sold in Anthropologie and several shops in the US, UK and rest of Europe.
Nowadays I'm also focused in set design and prop styling for window displays, commercials and photo shoots. Clients include Bombay Sapphire, Beefeater, Samsung, Abbey Road studios and prestigious stores like Harrods and John Lewis.
Born and raised in Argentina, I'm now based in London.
To see more:
www.paulabenvegnu.com
www.texasandtheartichoke.com
Projects
- Anoushka Shankar @ Abbey Road StudiosArt direction and set design for the recording of Anoushka Shankar performance at Abbey Road Studios. Anoushka, daughter of sitar maestro, Ravi Shankar, performed a special tribute to the Concert for Bangladesh, celebrating the 50 years of Bangladesh's independence. London, february 2021 Agency: Peanut & Crumb Producer: Cara Goshal
- Bombay Sapphire #BrambleHourArt direction for social media reels to promote the Bombay Bramble. #BrambleHour is a series of tutorials presented by Sam Carter, the Bombay Sapphire brand ambassador, that teaches the audience how to make cocktails with the new Bombay Bramble in a fun and informal way. Click here to see the reels: https://www.instagram.com/bombaysapphireuk/reels/ Agency | Oliver
- Method / ZhuzhArt direction for Method UK's inaugural end of lockdown campaign. Created to promote the launch of the 'Method Zhuzh' in collaboration with model and influencer Felicity Hayward. To see the ad please visit: https://www.paulabenvegnu.com/method Director | Emily Freda Sharp Agency | THREESIXTY Studios Production Company | FMLY CRTV
- HennessyArt direction and creative for Hennessy working across a broad range of projects for their social media channels, web and visual identity. Working with a multicultural team of producers, strategists, motion designers and other creatives based in Paris, South Africa, India and London. To see the work visit: https://www.paulabenvegnu.com/hennessy Agency: Oliver London, 2021
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Work history
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Freelance Art Director & DesignerTexas and the Artichoke
London, United KingdomFreelance
Skills
- Advertising
- Visual Arts
- Art Direction
- Design
- Illustrator
- Photoshop
- Product Design
- Graphic Design
- Conceptual and Creative Thinking
- Printmaking Print Design
- Concept Creation
- Story Teller
- Art Installations
- Creative Team
- Production
- Styling
- Set Design