Paula Benvegnu

Paula Benvegnu

Art Director - Prop Stylist - Set designerLondon, United Kingdom
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Pip Jamieson
Brendan McKnight
Poppy Jamieson
Paula Benvegnu

Paula Benvegnu

Art Director - Prop Stylist - Set designerLondon, United Kingdom
About me
I'm an integrated and hands on art director and creative designer with strong conceptual thinking and story telling with more than 10 years of experience. Coming up with big ideas and executing them in any kind of format are some of my key skills. I'd worked freelance for JWT London for clients such as Unilever, Shell, Nespresso, Kimberley Clark and Danone. Other agencies and studios include Leo Burnett, McCann, Vice magazine and own design studio in Barcelona that focused on lighting, sculptural furniture and installations. In 2016 I found Texas and the Artichoke, my own brand of silk scarves and soft furnishings that has been featured in Vogue and Elle Decoration and sells in shops in US, UK and rest of Europe. Nowadays I'm focused in set design and prop styling for window displays, experiential events and photo shoots. Clients include Bombay Sapphire, Beefeater, Samsung, Urban Outfitters and prestigious stores like Harrods and John Lewis. I was born and raised in Argentina, I'm now based in London.
  • The Glenlivet
    The GlenlivetSocial Media Content Props and wardrobe styling for The Glenlivet social media assets. Agency: Oliver London, August 2020
  • Staycation / Editorial Horizont Magazine
    Staycation / Editorial Horizont MagazineI teamed up with fashion photographer Christoph Langenberg for this editorial featured in Horizont magazine. London, August 2020. Set Design ansd Art Direction: Paula Benvegnu Stylist: Natalie Gabrielsson Hair: Hiroki Kojima MakeUp: Kimie Yashiro Models: Magdalene Fores (Select), Roza (Nevs)
  • The Palentino Collection / Texas and the Artichoke look book SS19
    The Palentino Collection / Texas and the Artichoke look book SS19Concept, art direction and styling. I teamed up with Madrid based photographers Hache to shoot the look book SS19 of Texas and the Artichoke's latest scarf collection: "El Palentino" Ph: Hache, Madrid.
  • SunnyLife x Urban Outfitters
    SunnyLife x Urban OutfittersSet design for e-commerce product pages for Australian beach brand Sunny Life. Client: Urban Outfitters UK London, February 2020
  • Beefeater Social Media Content
    Beefeater Social Media ContentSet design and styling of social media seasonal content (Halloween/Bonfire Night). To see the content: Agency: Thumbstoppers October 2019.
  • Visual Merchandising Samsung Galaxy Fold / Harrods
    Visual Merchandising Samsung Galaxy Fold / HarrodsI teamed up with designer Tristan Cochrane for this challenging window display for the new Samsung Galaxy Fold at Harrods. We made an installation with 30 origami butterflies in solid color anodized aluminum sheet. A beautiful progression that begins with the sheet of aluminum and finishes with fully formed butterflies. Project management, production and art direction. Client: Samsung Agency: HKWS Harrods, September 2019. Ph: Claudia Agati
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Work history
    Freelance Art Director & DesignerTexas and the Artichoke
    London, United KingdomFreelance
  • Advertising
  • Visual Arts
  • Art Direction
  • Design
  • Illustrator
  • Photoshop
  • Product Design
  • Graphic Design
  • Conceptual and Creative Thinking
  • Printmaking Print Design
  • Concept Creation
  • Story Teller
  • Art Installations
  • Creative Team
  • Production
  • Styling
  • Set Design
    Product DesignIED Madrid
     - Madrid, Spain
    Advertising and Social CommunicationUniversidad del Salvador
     - Buenos Aires, Argentina