Paula Benvegnu

About me

I'm an integrated and hands on art director and creative designer with strong conceptual thinking and story telling with more than 10 years of experience. Coming up with big ideas and executing them in any kind of format are some of my key skills. I'd worked freelance for JWT London for clients such as Unilever, Shell, Nespresso, Kimberley Clark and Danone. Other agencies and studios include Leo Burnett, McCann, Vice magazine and own design studio in Barcelona that focused on lighting, sculptural furniture and installations. In 2016 I found Texas and the Artichoke, my own brand of silk scarves and soft furnishings that has been featured in Vogue and Elle Decoration and sells in shops in US, UK and rest of Europe. Nowadays I'm focused in set design and prop styling for window displays, experiential events and photo shoots. Clients include Bombay Sapphire, Beefeater, Samsung, Urban Outfitters and prestigious stores like Harrods and John Lewis. I was born and raised in Argentina, I'm now based in London.

Questions Projects Experience Team

I'm looking for someone that can do large bespoke embroideries on textiles, if that's you get in touch!
Textile Designer
+4
15 days ago7 Replies

Projects

3
The GlenlivetSocial Media Content Props and wardrobe styling for The Glenlivet social media assets. Agency: Oliver London, August 2020
6
Staycation / Editorial Horizont MagazineI teamed up with fashion photographer Christoph Langenberg for this editorial featured in Horizont magazine. London, August 2020. Set Design ansd Art Direction: Paula Benvegnu Stylist: Natalie Gabrielsson Hair: Hiroki Kojima MakeUp: Kimie Yashiro Models: Magdalene Fores (Select), Roza (Nevs)
8
The Palentino Collection / Texas and the Artichoke look book SS19Concept, art direction and styling. I teamed up with Madrid based photographers Hache to shoot the look book SS19 of Texas and the Artichoke's latest scarf collection: "El Palentino" Ph: Hache, Madrid.
6
SunnyLife x Urban OutfittersSet design for e-commerce product pages for Australian beach brand Sunny Life. Client: Urban Outfitters UK London, February 2020
8
Beefeater Social Media ContentSet design and styling of social media seasonal content (Halloween/Bonfire Night). To see the content: https://www.paulabenvegnu.com/ Agency: Thumbstoppers October 2019.
3
Visual Merchandising Samsung Galaxy Fold / HarrodsI teamed up with designer Tristan Cochrane for this challenging window display for the new Samsung Galaxy Fold at Harrods. We made an installation with 30 origami butterflies in solid color anodized aluminum sheet. A beautiful progression that begins with the sheet of aluminum and finishes with fully formed butterflies. Project management, production and art direction. Client: Samsung Agency: HKWS Harrods, September 2019. Ph: Claudia Agati

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Work history

Freelance Art Director & DesignerTexas and the Artichoke

Jan 2011London, United KingdomFreelance

Skills

Advertising
Visual Arts
Art Direction
Design
Illustrator
Photoshop
Product Design
Graphic Design
Conceptual and Creative Thinking
Printmaking Print Design
Concept Creation
Story Teller
Art Installations
Creative Team
Production
Styling
Set Design

Education

Product DesignIED Madrid

Jan 2010 - Dec 2010Madrid, Spain

EUROPEAN DESIGN LABS

Advertising and Social CommunicationUniversidad del Salvador

Jan 2000 - Dec 2004Buenos Aires, Argentina