Microsoft Ctrl+X
We developed a creative platform to help Microsoft cut through the hype and talk to CEOs about how sustainability is good for the planet and good for business too.
Our organising thought was Ctrl+X, based on the keyboard shortcut for 'cut' - and it informed the way the campaign looked and sounded.
For every cut in carbon emissions, we showed business leaders, there were gains to be made in efficiency and innovation.
We produced assets for every part of the customer journey - from brand to demand - including a video series with Microsoft Chief Environment Officer Lucas Joppa, a report with EY, Conversation Ads and Story Ads on LinkedIn.
In one quarter alone, we increased share of voice by 23%. Between October and December 2020, we generated 2,576 leads. That’s 196% above target.
