BRiM launch campaign

  • San Sharma
  • Katie Oldfield
  • clare kentish
  • alex jones
  • EMILY CAMACHO

To launch the BRiM framework, a guide to improve Black representation in marketing, we created a campaign that dramatised and channeled Black frustration into action.

Ads were disruptive and disrupted online, in print and out-of-home - buffering wheels and print errors demonstrated that marketing doesn't work when it doesn't work with diverse talent.

What is BRiM?

BRiM is a cross-industry initiative backed by the Ad Association, powered by some of the world's biggest advertisers and agencies, members of the Black community, and diversity, equity and inclusion experts.

Project Tags

Companies

  • Facebook logo

    Facebook

    • Publishing
  • Wunderman Thompson logo

    Wunderman Thompson

    • Advertising

Skills