The Natural Confectionery Co. 'Go With The Real'

Did you know 75% of Aussie parents say they feel the pressure to be perfect? The Natural Confectionery Co. wanted to relieve this pressure so we crafted a new platform that invited parents to ‘Go With The Real’ and embrace the weird, wild and wonderfully hilarious moments of real life. To launch, I wrote a script that inspired parents to disregard any dirty looks they might get and instead, turn up the volume and enjoy the sweeter things in life.