ABOVE BEYOND — American Airlines

ABOVE BEYOND was created to challenge deep-rooted perceptions within the business travel community of the American Airlines brand from one that follows convention to one as innovator. Creating an immersive brand experience, ABOVE BEYOND used eight large scale kinetic panels, lighting and sound design to bring to life the wonder of flight within the imposing architecture of Sir John Soane’s Church in Marylebone, London. Lighting the church crypt up in a cacophony of American Airlines colours, the panels were used to take guests on a virtual flight from take-off to landing within the space. 


Role: Creative Concept / Art Direction / Exhibition Design / Project Management / Production Client: American Airlines Agency: McCann / Momentum UK Film & Image Credits: Jotta Studio / Rosie Reed Gold Designed and Produced by Jotta Studio
Event Design & Wayfinding
Brand ambassadors led visitors through set design, and small interactive exhibits. The exhibits helped visitors to engage with brand product benefits and introduced a narrative into the event journey, before entering into the hero experience

Team Credits

Netta Peltola

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  • Creative Designer, Art Director, Graphic Designer
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Ben James

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  • Creative Director
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Companies

  • Jotta

    Jotta

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    • Design & Creative
  • M

    Momentum Worldwide

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    Netta Peltola
    Creative Designer, Art Director, Graphic Designer
    Ben James
    Creative Director