Above Beyond, American Airlines

  • Netta Peltola
  • J S

Bringing to life the Wonder of Flight. A consumer-facing brand experience for American Airlines

The American Airlines experience Above and Beyond was created to challenge deep-rooted perceptions within the business travel community of the American Airlines brand from one that follows convention to one as innovator. Creating an immersive brand experience, Above and Beyond used eight large scale kinetic panels, lighting and sound design to bring to life the wonder of flight within the imposing architecture of Sir John Soane’s Church in Marylebone, London. Lighting the church crypt up in a cacophony of American Airlines colours, the panels were used to take guests on a virtual flight from take-off to landing within the space. As part of the team at Jotta Studio, I helped to develop concepts, design and manage a teams. Role—Design, Project Management Agency—Jotta Studio Client—American Airlines, McCann/Momentum Worldwide Team—Ben Evans James (Project Lead) Sebastian Kite (Lead Design), Will Laslett (Technical Design), Matthias Kispert (Composition) Additional team: Romain Meunier, Stephanie Williams, Hortense Duthilleux, NOOT Image and film Credits—Jotta Studio, Rosie Reed Gol