Abracademy is an online and offline magic school based in the heart of London. They focus on inspiring non-initiated to magic by giving kids small very quick and easy tricks that can be preformed in any given situation. Teaching kids to be confident in the process of learning magic. As a content strategist and art director I worked with this inspiring start-up on their content guide and the visual style for their online course. Working closely with kids has been a very rewarding experience.