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There are three elements that stand out in importance to me while working on a project: 1. Efficiency: Did we work efficiently without limiting space to be creative and innovative? Delivering a product to a client might be the end goal, but the road leading there is as important. Thinking at the start of a project about the processes we are going to apply helps to make the best of the time we have to deliver. 2. Users: Did we keep the user in mind? User centric design has become an interest of mine over the past 2 two years. Helping the client understand this process can be a challenge but those moments you discover an insight that pivots your product keeps a project exciting and rewarding. 3. Team: How did the team feel during the project? Team dynamics can determine the success of a project. This is why I like taking the time to check in with team members to talk about the project and how their process is going. I firmly believe in the idea of maximizing each other's potential by helping and inspiring others during the creative process. Creating that bond in a team helps relay to the client that we are all representing the same idea and want to deliver in the best way possible. Through creating and experimenting with content over the past two years for several lifestyle brands such as IKEA and Kitchenaid, I have learnt to combine my interest in human behaviour with my creative background. Adding a discovery phase to my creative process has helped me to ensure the ideas are in line with the current habits and interests of users.
During a 4 month project for the Victoria and Albert museum I contracted at Made by Many as a product manager with a focus on content strategy. Supporting the strategists in the workshop planning, synthesis and playback. In addition I worked together with the designer during user testing and capturing the Made by Many process by documenting via photography.
I worked in both the Start-up and the Creative lab of the Flemish public broadcaster, where I helped a large organisation rethink media consumption by developing digital formats, content and products. I was responsible for implementing a user-centric research and design process to unlock latent needs. I organised workshops, ideation sessions and learning sessions for editorial teams, brand managers and heads of departments. Furthermore, I learned how to change a big organisation by implementing the lean start-up methodology in several projects.
I received an I-Creative grant to do an internship abroad by Flanders DC, the Flemish organization for entrepreneurial creativity. I worked with the strategy group of Scholz & Friends, one of the leading agencies in Germany, on brands such as Bayer, Penny and Bosch. I assisted senior consultants throughout the entire strategy process.
I was part of the digital strategy team in LDV United, Antwerp’s awarded advertising agency. I explored how brands such as Opel and Red Bull could leverage brand infuencers in their communication strategies by creating highly-detailed infuencer maps. In addition, I helped to develop a co-creation campaign called Opel Gabriel, where I learned more about engaging an audience through the craft of storytelling.
The EACA International Summer School is an annual, week long school run in July. Every year they run the school in an exciting and different European city to help inspire ?our participants.