Julie Donckers

Creative Strategist

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  • LocationLondon, United Kingdom

Projects

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About me

 

There are three elements that stand out in importance to me while working on a project:  1. Efficiency: Did we work efficiently without limiting space to be creative and innovative? Delivering a product to a client might be the end goal, but the road leading there is as important. Thinking at the start of a project about the processes we are going to apply helps to make the best of the time we have to deliver. 2. Users: Did we keep the user in mind? User centric design has become an interest of mine over the past 2 two years. Helping the client understand this process can be a challenge but those moments you discover an insight that pivots your product keeps a project exciting and rewarding. 3. Team: How did the team feel during the project? Team dynamics can determine the success of a project. This is why I like taking the time to check in with team members to talk about the project and how their process is going. I firmly believe in the idea of maximizing each other's potential by helping and inspiring others during the creative process. Creating that bond in a team helps relay to the client that we are all representing the same idea and want to deliver in the best way possible. Through creating and experimenting with content over the past two years for several lifestyle brands such as IKEA and Kitchenaid, I have learnt to combine my interest in human behaviour with my creative background. Adding a discovery phase to my creative process has helped me to ensure the ideas are in line with the current habits and interests of users.

Skills

 

  • Art Direction
  • Strategic Planning
  • Consumer Behavior
  • Creative Thinking
  • Product Management
  • Indesign
  • Lightroom
  • Photography
  • Food Styling
  • Qualitative Research
  • User Centered Design
  • Premiere pro

Work history

2016

Product Manager

Made by Many

Sep 2015 - Feb 2016
  • During a 4 month project for the Victoria and Albert museum I contracted at Made by Many as a product manager with a focus on content strategy. Supporting the strategists in the workshop planning, synthesis and playback. In addition I worked together with the designer during user testing and capturing the Made by Many process by documenting via photography.

2015

Product Manager at the Creative LAB & VRT Start-up

VRT

Aug 2014 - Sep 2015
  • I worked in both the Start-up and the Creative lab of the Flemish public broadcaster, where I helped a large organisation rethink media consumption by developing digital formats, content and products. I was responsible for implementing a user-centric research and design process to unlock latent needs. I organised workshops, ideation sessions and learning sessions for editorial teams, brand managers and heads of departments. Furthermore, I learned how to change a big organisation by implementing the lean start-up methodology in several projects.

2014

Intern Strategic Planning

Scholz Friends Berlin

Nov 2013 - Feb 2014
  • I received an I-Creative grant to do an internship abroad by Flanders DC, the Flemish organization for entrepreneurial creativity. I worked with the strategy group of Scholz & Friends, one of the leading agencies in Germany, on brands such as Bayer, Penny and Bosch. I assisted senior consultants throughout the entire strategy process.

2013

Intern Digital Strategy

LDV United

Mar 2013 - Jun 2013
  • I was part of the digital strategy team in LDV United, Antwerp’s awarded advertising agency. I explored how brands such as Opel and Red Bull could leverage brand infuencers in their communication strategies by creating highly-detailed infuencer maps. In addition, I helped to develop a co-creation campaign called Opel Gabriel, where I learned more about engaging an audience through the craft of storytelling.

Education

2013

6 Weeks Crash Course Design Thinking

Online School D-school

Jul 2013 - Aug 2013

    2013

    Bachelor Communication Management Advertising

    AP University College Antwerp

    Aug 2009 - May 2013

      2013

      Erasmus Semester Design, Technology Business

      UCN Aalborg

      Aug 2012 - Jan 2013

        2012

        Foundation Group Course

        EACA International Summer School

        Jun 2012 - Jun 2012
        • The EACA International Summer School is an annual, week long school run in July. Every year they run the school in an exciting and different European city to help inspire ?our participants.

        2008

        Applied Arts Graphic Design

        Sint Lucas KSO Antwerpen

        Aug 2006 - May 2008

          Awards

          2014

          Nominatation Creative Entrepreneur

          • http://www.bill.be/boeken/bloggen-op-maandag-julie-donckers

          2013

          Nominated Future Talent

          • https://vimeo.com/60152564