Together with the WNM-team I made an online campaign for the limited edition of Lay’s Oven crisps. These star shaped crisps were the inspiration for a ‘guide to a starry holiday’: a booklet with a set of recipes to serve with these crisps. It was used for an online contest and press mailing. We also created a content plan for their social media and a series of video posts on whynotmonday.com.