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Absolut Elyx

Absolut Elyx is the premium vodka from Swedish brand Absolut which supports the charity Water for People.
I was approached to conceive an idea around music for a one-off event with a selected invited guestlist that would culminate in something that could be auctioned off.
My idea was a live performance by Hollie Cook that we recorded. The live recording later became a limited edition vinyl album.
Whilst the guestlist helped promote the charity through their social media, proceeds from the album went to the charity.

Project Tags

  • marketing

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