I am the founder, editor-in-chief and creative director of Jocks & Nerds magazine, a quarterly printed title and website. The magazine focuses on a range of cultural topics that represent today's man's interests, including music, cinema, fashion, culture, the arts, sport and leisure. The magazine's editorial bias leans towards completely unique content that is both researched and produced exclusively by the Jocks & Nerds team. That research requires looking at all content through both cultural and historical lenses to assess its relevance and to ensure building a completely unique story. Accepting that culture is a constant dialogue with the world around us, the magazine's content is conceived with a pure journalistic approach meaning that all photography is shot in a documentary, naturalistic style while fashion shoots only cast non-professional models. Celebrating the notion of the independent creative, the magazine has a keen interest for those individuals who both drive and reflect current culture and never recoil from following their own path. Through the magazine and independently, I have worked with a range of clients, mostly in the fashion industry, in numerous ways from advertising campaigns, photography, events, video content and various digital marketing. Prior to starting Jocks & Nerds, I worked as the European Fashion Director of Vice magazine, beginning my career at i-D magazine in the late 1990s where I was the Fashion Editor.Locked Pro Plan feature
As founder of Jocks & Nerds magazine, I oversee every aspect of the magazine. Having initially conceived the magazine's editorial voice and purpose, I am responsible for ensuring this is adhered to by all the staff and contributors whilst allowing each person the flexibility to develop their own ideas and creativity. I am involved in each stage of the production of an issue starting with developing ideas, through commissioning and production to design and, finally, printing and distribution. Alongside, a quarterly printed magazine, Jocks & Nerds also creates daily online content on its own website and various social media platforms. Finally, Jocks & Nerds delivers a range of services for clients looking for bespoke and interesting ways to engage with our audience in the age of multi-platform media.
Tack Studio is the creative services agency of Tack Press, publishers of Jocks & Nerds and Disegno magazine. Through the magazines' contacts, Tack Studio delivers a range of creative services including advertising, events, video, digital content and advertorials. As creative director, I am responsible for overseeing all aspects of each project, taking a client's initial brief through conception, production, sign off and delivery. In this role, I manage the Tack Studio in-house team as well as freelance talent selected for each individual project.
After finishing my 'A' levels, I chose to study Fine Art as I felt it gave me the freedom to explore creative ideas and how they may fit into a broader landscape in a non-prescriptive discipline. As a result, my work often stretched across disciplines such as photography, fashion design and graphics, sometimes combining several at the same time. Upon graduation, I pursued a career in magazines as I felt that environment best suited my wish to communicate topical ideas within a far-reaching format, one that combined various ideas through imagery and words.