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Le Coq Sportif

French sportswear brand Le Coq Sportif had recently opened a stand-alone store in London's Covent Garden and created the official leaders jerseys for the Tour de France.
Keen to capitalise on the increased interest in cycling in the UK, I was commissioned to develop a range of platforms to promote the brand's cycling range including a film, in-store imagery, print advertising, a lookbook and online retail imagery.

Project Tags

  • le Coq Sportif
  • East London Fixed

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