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Part of the Rolex company, Tudor watches date back to the 1920s. Less expensive than a Rolex, Tudor watches have been conveted by fans and the military alike, whilst the brand's history is fascinating.
Tudor had recently re-entered the UK market after a few decades away. I was commissioned to create a pamphlet that would tell the history of the divers' watch in an engaging and simple way.
Knowing that the watches were used by the navy and marines of several nations, I found a professional freediver who trains personnel (military, medical and the public) to hold their breath in case of emergency. (In most cases, one can get out of a submerged helicopter in under two minutes, I now know!)
Photographing the freediver both gave us an interesting character who could help tell the history of the watch as well as create a series of images that showed of the watch and its uses.


Marcus Agerman Ross

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  • Creative Director and Brand Consultant

Project Tags

  • Tudor
  • Pelagos
  • Freediving

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