Absolut - France

Bbh London x Absolut - We were briefed to come up with a print campaign for the french markets (incl Canada) to talk about Absolut's Swedish heritage, but also a play on the artistic history of the brand. So we paired up with artist Magdiel Lopez and came up with 'Swedish by nature'. These ads were the most effective ads Absolut ran in the year 2018 and were extended to other global markets.