Absolut India

The project was part of a nationwide competition organised by Absolut India in which the brief asked creatives to submit their designs for the new Absolut India bottle. Adopting a Pop-Art style, the design aims to reflect and embody Indian beliefs and ideologies onto the Absolut bottle packaging deriving its inspiration from the plethora of colors found in indian day to day objects and packaging. Selected as a finalist, my submission was exhibited at the India Art Fair, 2015. The print campaign was designed keeping in mind the audience and make it deep rooted to the indian aesthetics.