Working within Advertising as an Art Director/Integrated Designer across brands like Toyota, BMW, Absolut & Coca Cola, his design practice involves creating integrated campaigns across different media. His strength lies in Identity design, Art Direction, Motion design, Creative Coding and image making, occasionally tinkering into Physical Computing.
His work has won awards like The Penguin Design Award, ADAA, and Absolut India Bottle design competition and his work has also been featured on Print Mag, Creative Conscience awards, Youngcreative.org and Creativepool Awards. Some of his works have been exhibited at Central Saint Martins, London College of Communication galleries, Lights of Soho in London and India Art Fair. Outside the agency, he is an active player at the Surrey Cricket League and practices and teaches calligraphy.
Projects
- MyT by ToyotaThe aim of the project was to bring together the connected services offered by Toyota into a simple unified application. With the rollout of many different Connected Services over the coming years, a single umbrella brand for Toyota was needed to build awareness, clarity, and familiarity of Toyota’s offering, as well as differentiation from competitors. MyT Connected Services identity was also designed keeping in mind Toyota’s transition from a car manufacturer to mobility provider, extending a
- Alphabets of HumanityImagine having no voice. Across the world, thousands of people have been forced to become refugees, fleeing for their lives from conflict and political oppression. Their stories are important, but it’s not just stories that get lost in translation. Alphabets of Humanity is a project designed to restore a sense of immediacy and origins to the stories told by immigrants and refugees, and to create an awareness of what is lost when people are unable to express their opinions and needs due to langu
- Absolut IndiaThe project was part of a nationwide competition organised by Absolut India in which the brief asked creatives to submit their designs for the new Absolut India bottle. Adopting a Pop-Art style, the design aims to reflect and embody Indian beliefs and ideologies onto the Absolut bottle packaging deriving its inspiration from the plethora of colors found in indian day to day objects and packaging. Selected as a finalist, my submission was exhibited at the India Art Fair, 2015. The print campaign
- Independent ThoughtA campaign created for a month-long pop-up show at Redchurch Street, London. The pop-up included British contemporary streetwear brand SCRT with Luxe streetwear label ADYN and footwear label Twelvesons. ‘Independent Thought’ the month-long shop was set to feature exclusive in-store releases and giveaways from each of the British labels, as well as host exhibitions from up and coming artists and photographers. The identity/campaign creates a unique voice that resonates with the brands but also c
- The Parallel SelfHumans have always been at the crossroads of ‘altered states’ and its coexistence with the ‘actual reality’. A proposed hypotheses about the very nature of the universe, where scientists argue about the existence of the surroundings around us as mere projections. As compared to the classical hypothesis from the big bang to quantum states of matter. This arises a fundamental question of the validation of ‘seeing is believing’, which is tackled through the project. The project is inspired from t
+ View all
Work history
Senior DesignerVCCP
London, United KingdomFull Time
Intergrated DesignerThe&Partnership
- London, United KingdomFull Time
+ Show more
Skills
- Advertising
- Visual Arts
- Branding
- Art Direction
- Brand Identity
- Design
- Arduino Programming
- Print Design
- Editorial
- Motion Design
Education
MA Illustration and Visual MediaUniversity of The Arts London (UAL)
London, United Kingdom
First Class - Distinction
Strategic DesignDesign Council
- London, United Kingdom
Part of the Design Academy 2016 @Design Council
+ Show more
Awards
Penguin Random House Design Award 2016Penguin Random House UK
2nd Prize | A Clockwork Orange (Adult Fiction)UAL Future Forecasting 2025University of The Arts London (UAL)
'MicroWorlds' featured at the exhibition, Organised by MA Design Management and Cultures students at LCC, the event took place as an exhibition supported by a workshop and conference and ran from 13 - 21 May 2016 as part of LCC’s summer program of public events. The exhibition invited audiences to speculate about the key design trends that will shape and transform our lives.+ Show more