Independent Thought

  • Rohit Sharma
  • Robin Lyons

A campaign created for a month-long pop-up show at Redchurch Street, London. The pop-up included British contemporary streetwear brand SCRT with Luxe streetwear label ADYN and footwear label Twelvesons. ‘Independent Thought’ the month-long shop was set to feature exclusive in-store releases and giveaways from each of the British labels, as well as host exhibitions from up and coming artists and photographers. The identity/campaign creates a unique voice that resonates with the brands but also challenges social and political norms. Calls into question the views of the audience by presenting aspects of Fashion, Art, Design and Street Culture.