Absolut is an iconic vodka brand that believes in driving positive change. They have collaborated with artist Kate Prior on the design of this Limited Edition Travel Exclusive and want to make it the vodka of choice for conscious travellers worldwide. This was the perfect opportunity for us to show how a brand can lead from the front, act on their words, and make a tangible impact. The solution Bring the eye-catching bottle to the forefront of consumers' minds no matter where they are along their travel-planning journey. Give them a reason to choose us above all others, that makes them so proud that they want to shout about it. And then give them the tools to do so