Absolute Internship: Bizzi Growin
The Challenge: With an ambition to move away from small gifts into bigger parenting purchases, the brand needed help in communicating their new position in the market and a fresh brand personality to engage with their customers. The Solution: Playful and witty messaging tie into a wonderful graphical language. Coupled with 3D typography, magical flourishes and a high quality colour palette all designed to appeal to appeal to style conscious mums and dads.
My Role
I worked at the start of the project focusing on the typography, logo refinement and colour development, working with other designers in the studio as well as a copywriter to develop the concept.
The Delivery
From product packaging to catalogue creative, brand guidelines and exhibition stands. The new brand has helped to re-position Bizzi Growin’ from start-up to a grown up, fashionable yet fun baby brand.
