Acclaimed British Photographer Alistair Morrison + musician Roger Daltrey (The Who) | The Adoration – Searching For Apollo.
This 3-month activation campaign revealed the debut launch of the Canaletto London Gallery in Old Street which hosted its first exhibition in April 2018.
Previewed at the V&A last year, The Adoration Trilogy - Searching for Apollo exhibited in its new concrete home to showcase 70 of the most iconic rock legends from the past 5 decades photographed by Alistair Morrison.
Here, we worked on the behind the scenes footage filming in Canaletto Gallery the production of this instalation and an exclusive interview of Alistair - all teaser videos for the #adorationtrilogy campaign to amplify the gallery opening across SM channels.
Working with Alistair's artwork brought together creative London crowds which all love to celebrate culture, art and music. The photography installation featured Sir Paul McCartney, Ray Davies, Rod Stewart, Billy Idol, Ozzy Osbourne, Iggy Pop, Alice Cooper, George Clinton, Bruce Springsteen, Smokey Robinson, James Taylor, Pete Townshend, Roger Daltrey, Ringo Starr and many more legends.