Sandra Valavanides

Digital Account Strategist

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsAccount Manager - Digital Campaign Manager - Creative Strategist

Projects

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Do you really want to delete project Etihad Airways | Re-Imagine Campaign ?

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Do you really want to delete project Veuve Clicquot | Click for Cliquot Campaign ?

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Do you really want to delete project Canaletto London | Unwrapping the Beaumont Collection Campaign?

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Do you really want to delete project The Imaginarium Studios | Performance Capture Campaign?

About me

A London based marketeer with a 5 year background rooted in content strategy, lead planning and buying of digital campaigns that define integrated editorial tactics between social, PR and web. Proud to have worked within the digi-savvy sector with the chance to exercise my creativity through strategy for some great clients. Currently, I am working with luxury lifestyle brands to navigate web + app builds, CRM's, PPC, Digital Display, SEO, SMO, social influencers, blogs, tweets, likes and ultimately, audience growth.

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Skills

  • Advertising
  • Visual Arts
  • Print Design
  • Art Direction
  • Blogs
  • Account Management
  • Brand Management
  • Client Services
  • Project Management
  • Web Interface Design
  • Excel
  • Office
  • Photoshop
  • Powerpoint
  • Word
  • PPC Advertising
  • PPC Strategy
  • Digital Advertising
  • Paid Advertising
  • Paid Search
  • Paid Social
  • Social Content Strategy
  • Advertising Content
  • Brand Content

Work history

Currently

Digital Account Strategist

Socrates

Jul 2016
  • London, UK
  • Full Time
  • Part of the Socrates digital team were we think and consider things carefully. Socrates develop strategies, brands and partnerships; create integrated campaigns, design for print, for the web, for exhibitions and innovative installations in the interior design, architecture, luxury travel, fashion and tech space. Here I manage everything digital, my role focuses on audience growth and the implementation of client strategies which are always defined with a key set of KPIs for each project or digital campaign. I oversea all paid media strategies, with bespoke adjectives to aid in growth for new, or existing online platforms. I deliver projects on platforms such as Google AdWords, Bing, Facebook, Instagram, Youtube, Twitter and LinkedIn, from exploring campaign landing pages, web builds, apps, to product launches on social with specific user targeting methods and storytelling content. I analyse campaign performances by delivering bespoke analytical reports, that both dig deeper into improving the overall business strategy, making adjustments creatively, from display assets, daily social content, copy/messaging and clever UX decisions for better usability and seamless online experiences. I work daily with all aspects of paid media including PPC, Re-marketing, Display, Programmatic and Social Ads, with a track record in delivering successful digital campaigns. As a hybrid Account Manager, half Digital Producer, I also work and collaborate with film-makers, photographers, artists and illustrators to ensure above all else, every client brief is a special opportunity - both online and offline.

2016

Digital Account Manager

Plus 1 Communications

Jul 2014 - Jul 2016
  • London, UK
  • Full Time
  • My role at Plus 1 Communications took me on a journey through the agency’s critical growth stage, from small studio office to an industry powerhouse. Over the past two years, I’ve worked closely with the strategy, creative, UX, SEO and business development teams to concept, execute and measure integrated ideas and content in the luxury, film and tech space. Here I set the collaborative content agenda for various client calendars in support to the production and approval process across both print and digital for multiple accounts across the agency. As well as crafting and presenting strategic proposals, I developed and delivered digital content and social campaign strategies across lifestyle, hospitality and film keeping in-line with new business objectives for a range of clients. Independently leading client, and inter-agency strategic sessions, I oversaw the end-to-end development of online ads, websites, apps and print products, working across cross-functional teams of SEO, UX/UI designers, web developers, copywriters and creatives. Crafting high visibility client deliverables for Wildgaze Films and The Imaginarium Studio website, alongside the Etihad Airways summer sale campaign and the Veuve Clicquot ‘Click for Clicquot‘ app launch, where only just some of the client highlights I authored creative briefs to ensure strategy was delivered and managed accordingly. As a Digital Account Manager raising awareness internally through conducting structured field research, competitor analyses, digital audits and a deeper look into new technology concepts (AI, AR, VR) played a central role in defining our bigger agency strategy within internal operations. My main focus was to evolve our digital content across social networks and future website builds. Project List: - Etihad Airways - Veuve Clicquot - Wildgaze Films - Flux LDN - Engage Works - Cake App - Inito, Brick Lane - The Banana Tree - The Imaginarium Studios and various start-ups.

2014

Social, Brand and Events Marketing Manager

Haus Properties

Aug 2013 - Jul 2014
  • London, UK
  • Full Time
  • IInvolved in the brand development of Haus Properties, working alongside the creative team to develop a marketing strategy using trend-forecasting insights and my understanding of contemporary culture. I developed new marketing ideas and concepts, overstepping into trend defining campaigns, across print and digital.

2013

Marketing & Operations Assistant

Mama & Company | Lovebox Festival

Jan 2013 - Oct 2013
  • London, UK
  • Full Time
  • I worked with the marketing and operations team at Lovebox Festival where I was responsible for the smooth running of activities and the development of everything artist-related. I also oversaw all client in-house promotion campaigns, and performers itineraries. Working closely with Directors, I proposed creative advertising ideas and designs for press packages alongside, Time Out, Evening Standard, Metro, VICE, Hyponik and Crack Magazine. Within the in-house digital teams, I also contributed engaging ideas working with primary SM channels Facebook, Twitter, Instagram and digital promotion strategies for Soundcloud and Mix Cloud. Here I sourced film crews to expand our impressions and online reach by assisting in the direction and production of video snippets implemented into the overall LB digital strategy. Leveraged as editorial by online platforms, I managed the Lovebox Festival official trailer in production, which was streamed to over 500,000 viewers boosting pre-sales for 2014. In addition to content management, planning multi-performance artist set times and seamless travel itineraries played a vital role within the overall smooth running of the live event. Overlooking artist contracts, budgets and invoices for international talent ensured we secured operational provisions within the project planning.

Education

2017

Advanced Digital Marketing (Short Course)

General Assembly

May 2016 - Apr 2017
  • Exploring effective content strategies: utilising different types of content to tell a story, increase engagement around product content, and then repurposing content for different channels to maximise online visibility. Exploring an alternative to marketing and conversion rate optimisation. Cleverly learning how to utilise data, technology and behavioural science across acquisition, conversion, retention, advocacy and the product. Exploring data-driven marketing metrics: by revenue, customer satisfaction, or engagement. Using the right analytics to grow businesses, and communicate coherent stories to stakeholders using hard numbers. Measurement and the planning approach in digital marketing: the role of data, metrics, KPI’s and the difference between vanity, leading, diagnostic and business performance metrics. Analysing how to effectively measure CPC, CPM, CPA, CTR , ROI and LTV.

2012

Arts and Event Management

Arts University Bournemouth AUB

Sep 2009 - Sep 2012
  • Bournemouth, UK
  • The cultural and creative industries are a fast growing sector. The UK cultural industry alone is worth more than £80 billion to the national economy and employs 2.8 million people. Creative events are at the heart of this — with music festivals, performances, installations, exhibitions, touring, fashion shows, carnivals and much else besides. Creative Event Managers conceive, plan and deliver the events, from pop-up happenings to large-scale music festivals, throughout the cultural industries.