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Ever learning, ever growing. Hi, I'm Sandra, a London based creative thinker with a background rooted in content strategy and digital marketing - able to produce commix content by blending growth tactics with storytelling. I'm proud to have worked within the digi-savvy sector and have had the chance to exercise my creativity through content strategy for some great clients. Currently working with brands to navigate web builds, social influencers, blogs, tweets, likes, lols and cyber gifs. Specialise in combining creative thinking, design concepts and technology to create playful communication solutions carefully crafted with a high sense of aesthetics. A few more thoughts: The development of originality fascinates me. Creativity is there to be questioned. Explanation kills art. There is no excuse for lack of imagination. I’m smashing at brainstorming. Details matter. Oh, and I like to talk with visuals.Locked Pro Plan feature
Socrates think and consider things carefully. We develop strategies, brands and partnerships; create integrated campaigns, design for print, for the web, for exhibitions and we develop sales environments and innovative installations. We work and collaborate with film-makers, photographers, artists and illustrators – above all else, every client truly matters and every brief a special opportunity.
My role at Plus 1 Communications took me on a journey through the agency’s critical growth stage, from small studio office to an industry powerhouse. Over the past two years, I’ve worked closely with the strategy, creative, UX, SEO and business development teams to concept, execute and measure integrated ideas and content in the luxury, film and tech space. Developing campaigns for brands including Etihad Airways, Veuve Clicquot, Flux LDN, Engage Works, Cake App, Inito - Brick Lane, The Banana Tree, Imaginarium Studios and various start-ups. • Built a collaborative content matrix and calendar to support production and the client approval process, which was adopted on multiple accounts across the agency. • Crafted and presented strategic proposals to change the appearance and delivery of digital content for lifestyle, hospitality and film clients in line with new business objectives. • Developed and delivered digital, content, social and campaign strategies for a range of agency clients. • Oversaw end-to-end development of digital content, campaigns, websites and print products. • Independently lead client and inter-agency meetings/strategic sessions. • Worked across cross-functional teams of SEO, UX, web developers, copywriters and creatives. • Crafted high visibility client deliverables: Wildgaze Films online launch, Etihad Airways summer sale campaign, The Imaginarium Studios new digital platform project etc. • Authored own creative briefs to ensure strategy is creatively delivered and managed creative process accordingly. • Conducted structured field research, competitor analyses and a deep look into new technology concepts (AI, AR, VR). • Built effective working relationships from colleagues to global management level.
Involved in the brand development of Haus Properties, working alongside the creative team to develop a marketing strategy using trend-forecasting insights and my understanding of contemporary culture. I developed new marketing ideas and concepts, overstepping into trend defining campaigns, across print and digital. • Social media content planner and strategist • Distributing marketing materials digitally using a strategic approach • Seasonal campaigns, partnering with Grand Designs Live & Art 14 • Boutique brand development; identifying creative ‘influencers’ • Monthly publication editor and creative copywriter • Sponsorship coordinator; raising money for local business • Competitor research • Property seminar organiser
I worked with the marketing and operations team at Lovebox Festival where I was responsible for the smooth running of activities and the development of everything artist-related. I also oversaw all client and in-house promotion campaigns. • Sponsor client communications. • Booking multi artist work permits and artist travel itineraries from A to B. • Sourcing all artists assets and following up music agents for promotion, contracts, riders and bookings. • Overlooking artist contracts / budgets / invoices. • Sourcing filming crews, meeting with clients to propose brief and direct brand ideas. (making sure they fit into budget constraints) • Scheduling, monitoring and briefing designers for prompt deadline execution. • Planning multi-performance set times. • Working closely with the directors to propose creative advertising ideas and designs for press packages. (Alongside: Time Out, Evening Standard, Metro, VICE, Hyponik, Crack Magazine) • Producing creative copy for weekly mail-shot newsletters - distributed to thousands weekly. • Artist liaison on festival site and ticket distribution. • Digital content - contributing ideas to the creative team and working with all social communication channels Facebook, Twitter, Soundcloud and Mix Cloud. • Lost property operations and working closely with the metropolitan police for consistency during the live event.
Arts & Events Management
- Growth hacking and its origins. - A range of growth hacking tips and tricks to be applied to your business know-how to create and apply the growth Hacking cycle and funnel. - What 3rd party tools to use and when. - How to plan and execute speedy testing to validate decision making.