Frazer The Star & Thirty Six Thousand Dominoes

  • Sandra Valavanides
Austrian Domino artists partnered up with The Penthouse at Canaletto London to create something rather spectacular.
Casting one Great Dane, thirty-six thousand dominoes and 16 Austrian domino artists from around the world.
A campaign which made the magic unfold in an impressive series of videos in London’s best dressed Penthouse.
This campaign saw 500K+ views across SM platforms and increased engagement by 64% across the set lead generation KPI’s to a targeted luxury demographic.
Here, with my team at Socrates we created a radical campaign honed in by various filming narratives to demonstrate a mesmerising journey through this incredible luxury building.
Owning the message of intricate design and Canaletto’s unique architecture through a seamless and captivating video campaign.