VICE x All 4 Launch | Brand Partnership

  • Sandra Valavanides

VICE TV launched on All 4 in 2018 and in support of its partnership, VICE drove hype and excitement amongst new and existing audiences using a range of custom assets encouraging tune in to their shows on the All 4 VOD platform. Since the launch of the first collection of VICE shows on All 4, a content strategy was put in place across multi-channel platforms to promote the brand partnership and drive audiences to the VOD platform. In Q1 digital activity, running drove 23M+ impressions and12.1M+ video plays just in its first teaser phase. Using smart tools such as Facebook Messenger integration we gave users the ability to signup to get a reminder about the partnership on its launch date, featuring a link through to All 4 which drove a 7.1% CTR.