Action: Climate

Progressive climate change is posing enormous risks to people and the planet, from changes in food production to catastrophic floods and droughts. The Climate Action is a Polish movement of environmental activists. The campaigners organize actions in social media and public space. One of them was a happening during the COP24 conference, organized by the United Nations. We designed the logo of the Climate Action and a flexible system for creating campaign content. The creative idea is based on a gradation that reflects increasing climate change. A set of icons and graphic elements can be combined in many ways. This enables the instant creation of diverse content, which is crucial for activists' actions.