Active Kids

Active Kids continues to inspire young people to get active, be healthier and have fun.

Since 2005 Sainsbury’s Active Kids has aimed to help young people of all ages and abilities lead healthier and more active lifestyles. This year ses’s Active Kids and Active Kids Get cooking merging to reinforce the importance of healthier eating (‘energy in’) and being active (‘energy out’) as part of leading a healthier, active lifestyle.

In this campaign film (2014) we hear one clear and direct monologue explaining how Active kids will benefits kids nationwide. The dialogue is delivered by several students, teachers as well as David Beckham and Ellie Simmons Sainsburys Active Kids Ambassadors.