Ad Campaign

At Dext, we have two customer bases: accountants and small-to-medium business owners. Much of time, we have more freedom when marketing to our business owner audience. We can talk about things like accounting, automation and finance on a much broader scale. The following assets were part of a Paid Ads campaign we ran, targeting themes like automation, time-saving and efficiency. As is often the case with financial services, our creative scope was limited. But, as a team, we did our best to combine standout copy with product UI to find that SaaS sweet spot of creativity and functionality. I also leaned on one of my all-time favourite ads as inspiration. I'll leave that with you. *All work is shared with Dext's expressed permission.