I am passionate about crafting powerful copy designed to communicate authentic messages. I appreciate the importance of culture in the creative process to make a brand position come alive. I aspire to champion sustainability in creative environments and make positive change with my work. As an avid listener of music genres, sound helps my creativity, while my love of sport drives a collaborative and team oriented mindset. I am conscientious, dedicated, and have led high-performance teams to meet or exceed objectives and I strive to learn continuously and produce excellence in all my work.
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- Music and the Coronavirus: A Soundtrack of HopeThere is a bigger picture with Coronavirus, but music is an industry, a livelihood and a means of preserving social wellbeing. Like other industries, the current state of music is clouded. While it faces an unprecedented challenge, that will damage it to its core, it is instilling a togetherness like no other. This is a worldwide struggle, but in music, we have a global harmony.
- How to Grow Your Presence in Universities: A Grad's Eye ViewDuring my time at marketing and advertising agency SMRS, I wrote a blog on employers presence in universities. As a graduate who wishes they made more of these opportunities, it focuses on what employers could potentially do to entice more students like myself. https://www.smrs.co.uk/news/how-to-grow-your-presence-in-universities
Throughout the coronavirus pandemic, I've been working as a freelance copywriter. I saw this as a great opportunity develop my own experience, in some unusual circumstances. I've worked for a number of clients during this period. At content marketing agency, Mint Content, I wrote about a wide range of topics: from mental health to drug rehab; recruitment and massage therapy. I've also been creating Instagram content for a number of local businesses, and was the copywriter behind a complete company rebrand. It's been a busy few months. But I'd like to think I've made the best of a bad situation.
CopywriterThe Local Data Company
- London, United KingdomInternship
I was fortunate enough to work at Local Data Company as part of an internship with the Marketing and PR team. My time here involved writing blogs, copy-editing a report for Manchester City Council and generally assisting the marketing of LDC wherever possible. It has provided me with a more rounded grasp of retail trends and more importantly the role of data in presenting these trends. As an aspiring creative, the opportunity at LDC to write more social media and B2B content has been beneficial and definitely broadened my skill set as a copywriter. The entire experience has also made me fully appreciate the increasing importance of data, and using it to tell a story, is something I throughly enjoyed.
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- Marketing PR
- B2B Copywriting
- B2C Copywriting